San Ben - Creative Technologist

UX/UI Design · End-to-End Product Design · Mobile App

LISH

Redefining Second-Hand Fashion in Israel

A mobile-first resale platform designed specifically for the Israeli market, bringing speed, trust and social discovery into one seamless experience.

OVERVIEW

The

Opportunity

The global resale market has exploded, with apps like Depop and Vinted transforming how Gen Z shops. The founder of LISH identified a clear gap in the Israeli market: a trendy, localized platform built for speed and simplicity.

MY ROLE

As the sole Product Designer, I led the entire lifecycle of the project — from UX research and wireframes to high-fidelity UI and full developer handoff.

THE CHALLENGE

Three Core

Problems

Discovery-Driven Experience

Creating a social-style feed that encourages exploration and engagement.

Discovery-Driven Experience

Creating a social-style feed that encourages exploration and engagement.

Trust & Community

Building a safe and reliable peer-to-peer environment.

Trust & Community

Building a safe and reliable peer-to-peer environment.

Efficiency & Speed

Israeli users demand instant solutions. The experience needed to be lightning-fast with zero learning curve.

Efficiency & Speed

Israeli users demand instant solutions. The experience needed to be lightning-fast with zero learning curve.

Discovery-Driven Experience
Creating a social-style feed that encourages exploration and engagement.
Trust & Community
Building a safe and reliable peer-to-peer environment.
Efficiency & Speed
Israeli users demand instant solutions. The experience needed to be lightning-fast with zero learning curve.

RESEARCH & INSIGHTS

Understanding the

User

Mobile-first lifestyle — users browse exclusively on their phones

Visual dominance — fashion is image-driven, quality photos are essential

Speed-first listing — posting an item must take less than 60 seconds to maintain supply

Social-driven shopping — buying decisions are influenced by social media behavior

THE DESIGN SOLUTION

Casual &

Bold

The design leverages globally familiar UX conventions to reduce friction while injecting youthful energy through bold typography and confident spacing.

Clear Transaction Flow

A transparent and linear checkout experience that builds trust.

Intuitive UX Patterns

Familiar gestures and bottom navigation to reduce cognitive load.

Infinite Explore

An immersive scrolling experience that makes browsing feel like entertainment.